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Key Facts
- Sacramento's wealth management market includes one confirmed single family office (SFO) and at least five multi-family office (MFO) service providers. Several additional firms offer family office-level resources.
- Allworth Financial, started in Sacramento in 1993, manages $34 billion in assets under management (AUM) firm-wide. It ranks as the largest wealth platform with Sacramento roots.
- Key hubs for private wealth activity include downtown Sacramento's Capitol Mall corridor, El Dorado Hills, Roseville, Granite Bay, and Folsom.
- BarronKent Family Office launched in 2022 after the sale of Cambria Solutions to Ernst & Young. It remains the only confirmed dedicated SFO headquartered in the city.
- Bay Area wealth migration and tech entrepreneur exits drive new demand for family office services in the Sacramento metro area.
- GovTech, HealthTech, and Northern California multifamily real estate dominate local allocation themes.
Sacramento's Wealth Management Landscape
Sacramento's family offices sacramento market sits at the intersection of state capital wealth, Bay Area spillover, and a growing tech entrepreneur ecosystem. Unlike San Francisco or Los Angeles, Sacramento lacks a deep bench of dedicated SFOs. The market relies instead on national wealth platforms offering MFO-level services alongside a handful of locally rooted boutique firms.
The region's ultra-high-net-worth (UHNW) wealth stems from government contracting, Northern California agriculture, real estate development, and tech company exits. Robert Rodriguez's sale of Cambria Solutions to Ernst & Young in 2022 shows how Sacramento's GovTech sector generates the liquidity events that create new private wealth offices. Cost-of-living savings compared to San Francisco and Silicon Valley continue to pull wealthy families into communities like El Dorado Hills, Granite Bay, and Folsom.
National firms including Morgan Stanley, Mercer Advisors, Creative Planning, and Baird Private Wealth Management all maintain Sacramento-area offices. These platforms provide estate strategy, tax planning, alternative capital deployment, and family oversight. Families can access institutional-grade resources locally without relocating to the Bay Area.
Family Office Comparison
The following table summarizes the leading wealth management firms in Sacramento by type, focus, and services. Because most Sacramento offices do not publicly disclose managed assets, the AUM column appears only where data is available.
| Family Office | Type | AUM Estimate | Investment Focus | Services | Location |
|---|---|---|---|---|---|
| Allworth Financial | RIA / Wealth Management | $34B (firm-wide) | Financial planning, portfolio solutions | Financial, tax, estate, insurance planning | Sacramento, CA |
| BarronKent Family Office | SFO | — | GovTech, HealthTech, NorCal real estate | Venture capital deployment, real estate development, portfolio mentoring | Sacramento, CA |
| The Sacramento Wealth Management Group (Morgan Stanley) | MFO-level services | — | Estate strategy, alternatives, UHNW investing | Family office resources, charitable planning, wealth education, family oversight | Sacramento, CA |
| O'Brien Wealth Management | MFO-level services | — | Intergenerational wealth, complex portfolios | Family oversight, legacy planning, trust services, risk management | Sacramento, CA |
| Mercer Advisors Sacramento | MFO-level services | — | Full wealth management | Financial planning, tax, estate, insurance, retirement | Sacramento & Roseville, CA |
| Creative Planning Sacramento | MFO-level services | — | Broad wealth, charitable planning | Family office services, family structure planning, tax planning, estate strategy | El Dorado Hills, CA |
| Parkshore Wealth Management | Fee-only RIA | — | Personal financial and tax planning | Financial planning, tax planning, portfolio management | Granite Bay & Folsom, CA |
| Baird Private Wealth Management | Wealth Management | — | Long-term wealth planning | Portfolio management, financial planning | Sacramento, CA |
| Chosen Family Office | Cooperative / Social Justice MFO | — | Social justice investing, wealth redistribution | Values-aligned investing, charitable advising, divestment support | Berkeley, CA (Sacramento roots) |
Allworth Financial is the only firm with a publicly reported AUM figure. The absence of disclosed capital figures from other offices reflects the private nature of Sacramento's market. Boutique firms and national platform teams rarely publish local asset totals.
Top Picks by Strategy
- Largest Firm by AUM: Allworth Financial, with $34 billion in firm-wide assets and over 31,000 clients, runs the biggest wealth operation with Sacramento origins.
- Best for Direct Investments: BarronKent Family Office has completed 10-plus direct allocations in GovTech and HealthTech companies. Its Cassadyne Properties arm handles multifamily real estate development.
- Top Real Estate Allocator: BarronKent's Cassadyne Properties built the 50-unit 20th Place Sacramento apartment complex in 2024 and holds multiple Northern California multifamily properties.
- Strongest MFO Platform: The Sacramento Wealth Management Group at Morgan Stanley offers the broadest menu of family office resources, including wealth education, family oversight, donor advised funds, and alternative capital deployment.
- Best for Intergenerational Wealth Transfer: O'Brien Wealth Management handles complex portfolios for wealthy families and foundations. The firm provides dedicated legacy planning, trust services, and wealth transfer strategies through its Raymond James affiliation.
- Most Complete Tax Integration: Creative Planning Sacramento combines family office services with strategic tax planning, charitable planning, and estate strategy under one roof. The firm requires $500,000 in investable assets.
- Best for Values-Aligned Investing: Chosen Family Office operates as a cooperative focused on social justice investing, non-extractive capital, and wealth redistribution guidance.

Leading Sacramento Firms in Detail
BarronKent Family Office
Sacramento's only confirmed dedicated SFO emerged from a successful GovTech exit. Robert Rodriguez built Cambria Solutions into a 300-person consultancy and sold it to Ernst & Young in 2022. BarronKent now deploys capital into early and growth-stage GovTech and HealthTech companies in the U.S. and globally.
Its real estate arm, Cassadyne Properties, completed a 50-unit apartment development in Midtown Sacramento in 2024. The office also acquired a 22,000-square-foot downtown building in 2018. Beyond capital, BarronKent provides mentoring and scaling support to portfolio companies. Tech founders planning exits will find this operator-turned-investor model especially relevant.
O'Brien Wealth Management
Sean O'Brien's SEC-registered advisory firm, affiliated with Raymond James, focuses on intergenerational wealth for families and foundations. The team manages complex portfolios from their American River Drive office. Services span legacy planning, trust administration, banking and lending, insurance, and estate tax strategy.
Unlike national platform offices, O'Brien operates as a dedicated financial concierge. The firm coordinates strategies with outside specialists while maintaining confidentiality. Families with multigenerational wealth and foundation structures benefit from this integrated, relationship-driven approach.
The Sacramento Wealth Management Group (Morgan Stanley)
Executive Director Peter Scheid (30-plus years of experience) and Family Wealth Director Dexter Parulan (CFP, 25-plus years) lead Morgan Stanley's Sacramento team. The group earned a Forbes Best-In-State Wealth Management Teams 2025 designation. Operating from 400 Capitol Mall, they provide the widest range of family office resources in the Sacramento market.
Services include estate strategy, alternative allocations, donor advised funds, wealth education, family oversight, and equity compensation management. UHNW families seeking institutional-grade investing combined with charitable planning and next-generation education will find the most complete service suite here.
Mercer Advisors Sacramento
Mercer brings its national family office structure model to Sacramento and Roseville. Annie Gottbehuet manages local operations, with Regional Vice President Jeff Blum. The firm integrates financial planning, portfolio management, tax, estate, insurance, and retirement services on a single platform.
Mercer's institutional-grade approach gives Sacramento clients access to private market opportunities and co-investment options typically reserved for larger coastal firms. Families who want one provider handling every financial dimension should evaluate this all-in-one model.
Creative Planning Sacramento
Ranked No. 1 Independent Advisory Firm by Barron's, Creative Planning operates from El Dorado Hills under Managing Director and Partner Tamara Lowenberg (CFP). The office requires $500,000 in investable assets, the only publicly stated threshold among Sacramento-area firms.
Services include family structure planning, strategic tax planning, charitable planning, estate strategy, and risk management. El Dorado Hills residents and families in Sacramento's eastern suburbs gain a local partner with national-scale resources.
Allworth Financial Sacramento
Allworth Financial ranks as Sacramento's largest homegrown wealth platform, managing $34 billion in assets for over 31,000 clients. Scott Hanson and Pat McClain started the firm in Sacramento in 1993 at the headquarters on 601 University Avenue.
The office houses credentialed advisors including David Schauer, Eric Henry, Gary Grewal, Kevin Duffy, and Ted Smalling (CFP and CFA designations). Allworth earned a Barron's Top 15 RIA ranking. Its fee-only approach and local roots make it the strongest option for families who prioritize fiduciary duty and want a homegrown firm that has scaled nationally.
Parkshore Wealth Management
Parkshore offers a boutique, fee-only model for families in Sacramento's eastern suburbs. President Daniel Andersen (CFP) leads a team with over 30 years of experience from offices in Granite Bay and Folsom. The firm focuses on personal financial and tax planning.
The fee-only structure eliminates commission-based conflicts. Families seeking a fiduciary advisor for tax-efficient wealth preservation will find Parkshore's local roots and independent model a strong fit.
Chosen Family Office
Chosen Family Office operates as one of Sacramento's most distinctive wealth platforms: a cooperative dedicated to social justice investing. leo freeman, a CSU Sacramento graduate and Accredited Investment Fiduciary Analyst, leads the firm. While based in Berkeley, Chosen has Sacramento roots.
The firm advises on values-aligned investing, wealth redistribution, trust divestment, and non-extractive capital strategies. Families who want their capital to advance intersectional justice goals rather than simply maximize returns will find a rare partner here.
Trends Shaping Sacramento's Wealth Market
GovTech and HealthTech Venture Activity
Sacramento's proximity to state government creates a unique pipeline for GovTech allocations that other California markets lack. BarronKent Ventures has made 10-plus deals in GovTech and HealthTech companies. Robert Rodriguez leverages two decades of government consulting experience to source these opportunities.
Tech entrepreneurs who built businesses serving state agencies now reinvest exit proceeds into the next generation of civic technology startups. This cycle of build, exit, and redeploy defines Sacramento's emerging single family office model.
Bay Area Wealth Migration
UHNW families relocate from San Francisco and Silicon Valley to Sacramento's affluent suburbs for cost savings while maintaining access to Northern California deal flow. El Dorado Hills, Granite Bay, and Roseville have become magnets for this migration.
National firms like Creative Planning and Mercer Advisors opened Sacramento-area offices partly to capture these relocating families. Succession planning for tech founders who cash out and move east is a growing service need.
Northern California Multifamily Real Estate
Multifamily residential development drives a dominant allocation theme among Sacramento wealth managers. BarronKent's Cassadyne Properties built a 50-unit apartment complex with parking garage in Midtown Sacramento in 2024. Housing demand from population growth and Bay Area transplants makes multifamily properties a favored asset class for local wealth holders seeking tangible, income-producing returns.
Impact and Social Justice Investing
Sacramento's market includes an unusual niche: cooperative, social justice-oriented wealth management. Chosen Family Office advises on non-extractive capital, wealth redistribution, and divestment strategies. This reflects a broader shift among next-generation wealth holders who want portfolio alignment with social values, not just financial returns.
How to Evaluate a Wealth Firm in Sacramento
Sacramento's market presents a specific challenge: only one confirmed dedicated SFO (BarronKent) operates locally. Most families will choose between MFO-level services from national platforms or boutique firms. Your first question should be whether you need a dedicated family office structure or can achieve your goals through a wealth manager offering similar resources.
Fiduciary status matters especially here, where firms range from fee-only RIAs (Allworth Financial, Parkshore Wealth Management) to commission-affiliated advisors (O'Brien Wealth Management via Raymond James). Check SEC registration and FINRA BrokerCheck records before engaging any firm. Fee-only fiduciary advisors eliminate compensation conflicts that can skew recommendations.
Service integration separates true family office providers from standard wealth managers. Check whether a firm handles tax planning, estate strategy, insurance, and portfolio management in-house or coordinates with outside specialists. Morgan Stanley's Sacramento team and Mercer Advisors both run integrated platforms. By comparison, O'Brien Wealth Management acts as a financial concierge coordinating multiple specialists.
California's top marginal income tax rate of 13.3% makes state tax planning a critical evaluation criterion for this market. Families considering relocation to Nevada (Reno is under two hours from Sacramento) or structuring trusts in tax-favorable states need advisors experienced with California's complex tax code. Ask prospective firms about their track record with capital gains strategies and trust administration for California residents.
Which Firm Fits Your Needs?
UHNW families with $10 million or more in investable assets seeking full, integrated services should evaluate Morgan Stanley's Sacramento Wealth Management Group or Mercer Advisors. Both combine portfolio management with estate strategy, tax planning, and family oversight on national platforms. Allworth Financial offers a Sacramento-founded alternative with $34 billion in firm-wide resources and a fee-only fiduciary model.
Business owners planning a company sale can learn from BarronKent's trajectory. Robert Rodriguez built and sold Cambria Solutions, then created an SFO to manage the proceeds. Entrepreneurs with pre-liquidity events above $50 million should explore whether a dedicated SFO makes sense. For those below that threshold, MFO-level services from Creative Planning or O'Brien Wealth Management provide support for succession planning and wealth transfer.
Next-generation wealth holders motivated by values-aligned investing have options unique to this market. Chosen Family Office's cooperative model serves those prioritizing social impact over maximum returns. For families in Sacramento's eastern suburbs (El Dorado Hills, Granite Bay, Folsom), Parkshore Wealth Management and Creative Planning offer local access without requiring a trip downtown. The Sacramento market is small enough that most families should meet with three to four firms before committing.
Methodology
This article on family offices sacramento draws from publicly available data on wealth firms serving the Sacramento metropolitan area. Office profiles, service offerings, and allocation themes come from firm websites, SEC registrations, and industry recognitions including Forbes Best-In-State Wealth Management Teams and Barron's advisory rankings. AUM figures appear only where firms publicly disclose them. The analysis covers dedicated single family offices, multi-family office service providers, and national wealth platforms with Sacramento-area locations as of 2026. Firms were selected based on documented family office services, local presence, and relevance to UHNW families in the greater Sacramento region.
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